Personalization Series #1: Geotargeting Personalization

In our ongoing series on personalization techniques for boosting conversions, today we want to introduce a powerful method that's ideal, for example, whenever a service is offered across different locations or branches: geo-personalization. In this strategy, we use our Personalization Engine to tailor a customer's website or landing page so that it takes the user's location into account and delivers relevant information in real time.

What Is Geotargeting Personalization?

With geotargeting personalization, the user's location is determined using postcode lookup or IP targeting, and the information relevant to that location is then displayed.

Geo-personalization examples

Which Elements Do We Personalize?

Based on this location, we adapt various elements of the page to deliver a tailored experience:

Hero image optimization: The hero image shows either the user's city or the nearest city

Interactive map: An interactive map lets the user change their location and receive the corresponding information.

Advisor contact details: The contact details of the relevant advisor for that location are displayed, along with a photo of the advisor, to create a personal connection.

Selection of add-on offers: From a range of add-on offers, those best suited to the user are displayed.

Geo-personalization elements

Success Story "Home Financing" Results:

In our case study of a home financing client, we successfully implemented this geotargeting personalization and achieved impressive results:

65,000 additional appointments booked

20% more appointments booked

30% faster appointment booking

These figures clearly show how effective a personalized, location-based approach can be.

As experts in personalization, we can use our AI-powered personalization solution to optimize the customer experience for any industry and target audience. We have extensive experience integrating our solutions with all common CMS platforms and can implement changes to your pages quickly and efficiently.

Our software analyzes in just 200 milliseconds what the page needs to look like for each target group to deliver an optimal experience. Contact us for an optimization analysis and a tailored proposal that addresses your needs and target audiences. We're glad to help you increase your conversion rates and unlock the full potential of your website.

With our geotargeting personalization, you can ensure your users always get the most relevant information — at exactly the right time and in exactly the right place.